November 5, 2022
2 min read

Into the mind of Stefan Sagmeister

For many of us here, Stefan Sagmeister needs no introduction. From his iconic album cover designs, to his typography, to his provocative posters and exhibits, Sagmeister's work has been influencing the design world for decades.

We've always admired Sagmeister's mind for his unexpected and irreverent choices, and his history of championing beauty for beauty's sake. So we asked what he's been thinking about lately.

What’s the best compliment you received recently?

“You are a good listener.”

What’s the last thing you read?

“Drive Your Plow Over the Bones” by Olga Tokarczuk

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What book do you want to read next?

“Faith, Hope and Carnage” by Nick Cave and Sean O’Hagan

A quote that’s meaningful to you?

“Always put the shower curtain inside the tub.” —Conrad Hilton

Best gift you’ve ever given?

A mechanical cow, jumping over a small puppet of six-year-old me, given to my sister.

Where do you want to travel to next?

Mexico City, for the opening of our exhibition there at the Museo Franz Mayer.

What would you buy, if money weren’t an issue?

I pretty much have everything I need.

What hobby would you take up, if you had the time?

I'm pretty much doing everything I want to do.

What is the funniest tweet or meme you’ve seen lately?

I don't look at tweets or memes.

One good recipe we should make?

Boil an egg for 4 minutes. Eat it.

If you could build an extension of your own mind, what would it look like? How would it work?

I’d attach it to Google Search.


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Save what matters to you and keep moving forward. As simple and beautiful as that.

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