April 13, 2026
 · 
1 min read

On the human endeavor, building a brand & old Apple

⟡ This is your weekly Bloomscroll - Edition 148

Save anything you want to remember here with the mymind browser extension or mobile app.

Here's what's on our minds.

💭  Le Corbusier's kitchen

💭 This quote from C.S. Lewis

“To be happy at home is the end of all human endeavor. The sun looks down on nothing half so good as a household laughing together over a meal, or two friends talking over a pint of beer, or a person alone reading a book that interests them; and all economics, politics, laws, armies, and institutions, are only valuable in so far as they prolong and multiply such scenes.”

💭 The danger of building a personal brand online

"As humans we are dynamic and multifaceted, with varying interests that grow or wane over time. Yet when we create a brand for ourselves, it’s typically focused on just one aspect of who we are. In the effort to grow that brand, we suppress our many other interests and dimensions of our personality. This is especially true in the age of algorithms. It’s not just your human audience who has expectations. The algorithm wants one thing from you, and it’s the thing that gets the most engagement. "

Read “when your persona becomes your prison” →

💭 Old school Apple

💭 The gorgeous mind of Vivienne Westwood

Until next week, take care of your mind.

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